The Belgian brand LES HOMMES opens its first flagship store in Belgium in a 200sqm space in Antwerp, home town of the two creative directors Tom Notte e Bart Vandebosch. The boutique at 6 Arme Duivelstraat it’s the second flagship store in Europe after the one in Milan Porta Nuova opened in 2014 and prelude an important expansion which foresees the opening of 15 new boutiques in Asia in 3 years time. Like for Milan, the concept and the brand identity of the new boutique have been developed by Piuarch.
The building’s structure present a plurality of textural references: the combination between simple materials and precious ones creates an effect of structural elegance and chromatic minimalism. Like for the white cloud marble of the walls put side by side with the raw concrete used in the stairs. The space maximize the use of nature light while the mirrors, with warm shades and slightly gold, symmetrically speaks with the plasticity of the marble treated in scan surfaces by large triangles. The attention to details typical of the Belgian duo’s work is reflected also in the furniture, thought as volumes compositions of smoked glass, white cloud marble and champagne steel.
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