AUTOCTONA by Alessandra Murgia - Arc Street Journal / En mode art fashion design style music architecture news

AUTOCTONA by Alessandra Murgia

by ARCSTREET.COM October 17 2012, 18:48 FASHION - WOMENSWEAR FASHION FASHION - ACCESSORIES

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"Alessandra Murgia is an italian born designer currently residing in the united states. after leaving her native sardinia, she lived and worked respectively in london, milan and amsterdam before relocating to america. she studied textiles design in london and graduated with honors in fashion design at the ied moda lab in milan. in milan she worked as a fashion stylist, before joining nike as a lifestyle designer in amsterdam and then entermodal in portland, oregon. she started autoctona in 2010, with the idea of creating a progressive luxury label, and launched its first line in 2011.  the nocturama line follows in 2012."

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"AUTOCTONA means native, an italian word referring to origin, identity and a sense of belonging in the most primitive form. Autoctona create forward thinking objects whilst preserving and fostering the use of premium craftsmanship and materials. these contemporary pieces challenge conventional definitions of jewelry, clothing and accessory. the primary inspirations are amulets, ritual objects and love tokens with their associated symbolism. each piece has been designed, prototyped and singularly hand cast. we source and create everything locally."

http://www.autoctona.net/

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