GUCCI - CRUISE 2015 AD CAMPAIGN by MERT & MARCUS - Arc Street Journal / En mode art fashion design style music architecture news

GUCCI - CRUISE 2015 AD CAMPAIGN by MERT & MARCUS

by ARCSTREET.COM November 29 2014, 11:38 FASHION - ADVERTISING CAMPAIGNS

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Gucci - cruise 2015 ad campaign by mert & marcus.

 

Flora prints, Bamboo handle, mature leather are the main materials of this cruise 2015 collection photographed by the duo Mert & Marcus. "For the Cruise 2015 season, Creative Director Frida Giannini has collaborated with artist Kris Knight on a reworking of the most iconic Gucci print. Flora takes on new meaning in Kris Knight’s subversive reading of the floral bouquet – featuring nocturnal blossoms revolving around the moonflower. Symbolic blooms – each with a unique Roman story – reach their height at night, dawn or dusk."

Kris Knight said, “For my Flora reinterpretation, I wanted to create a painting that paid homage to Accornero’s delicate original by utilizing his symmetrical composition but to create a strong, feminine, magical and quietly dangerous Flora of my own. I referenced ancient pagan Rome, picking plants that women of this time used to command power".

+ via www.Gucci.com


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