PHARRELL WILLIAMS - " HAPPY " / THE WORLD'S FIRST 24 HOURS MUSIC VIDEO / DIRECTED BY THE FRENCH DUO "WE ARE FROM LA" / BEEEEEEEEE HAPPY ! - Arc Street Journal / En mode art fashion design style music architecture news

PHARRELL WILLIAMS - " HAPPY " / THE WORLD'S FIRST 24 HOURS MUSIC VIDEO / DIRECTED BY THE FRENCH DUO "WE ARE FROM LA" / BEEEEEEEEE HAPPY !

by ARCSTREET.COM November 22 2013, 12:06 MUSIC - TRACKS

HAPPY-MUSIC-VIDEO-PHARRELL-WILLIAMS-VIDEO-BY-WE-ARE-FROM-LA.jpgThe frech duo "We are from LA" directed the video "Happy" starring Pharrell Williams. A music video project that want to make people happy during 24h! What a fabulous idea, isnt it! "It's been over a year since the idea to make the first clip of 24 hours trotted into our heads. We talked about it to Yoann (Yoann Lemoine aka Woodkid) and we called in August to ask if we were motivated to try with Pharrell Williams. We accepted in the fraction of a second. Then, it's Pharrell's song, and his character, that decided us to go on a dance with hundreds of artists" says Clement Durou, half of the french duo. Of course    to change a simple track into a  clip of 24 hours, the two friends turned not less than 360 clips in every corner of Los Angeles. You can see the result here: 24hoursofhappy.com

 

Performed, written & produced by Pharrell Williams /
Concept & Direction: the french duo "We are from LA" /
Creative Director : Yoann Lemoine aka WoodKid /
Production Company: Iconoclast interactive /

HAPPY-MUSIC-VIDEO-PHARRELL-WILLIAMS-VIDEO-BU-WE-ARE-FROM-LA.jpg

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