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SOPOPULAR - SPRING SUMMER 2014 / MENSWEAR COLLECTION & VIDEO /

by ARCSTREET.COM January 4 2014, 15:38 FASHION - MENSWEAR FASHION

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Sopopular "Black Hole Sun" spring summer 2014 Menswear Collection

 

"SOPOPULAR is the implementation of my own style, which was mainly formed by the two most important stations of my life, Berlin and London and so still is. The fashion of SOPOPULAR is the melting of both the cities: London is the cocky and cool part and always first in trends - be it in fashion, music, art, architecture, andsoon. Berlin is the rough side, edged and shaped. Basically i want to establish SOPOPULAR in an international setting but would always like to represent Berlin. In my opinion there are only a few good fashionlabels of men's wear in Germany, which can be a factor front and center on an international level. It's exactly what i want to change. SOPOPULAR stands for a minimal and a pragmatic style in men's fashion. It leaves classic models and slim silhouette-lines with shaped streetwear-elements and futuristic details in design. I do not want to reinvent the wheel but i want to help it run better with SOPOPULAR." Daniel Blechman/Sopopular fashion designer / + www.sopopular.net 

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