"TO INVERT" THE CONVENTIONAL / ALEXANDRA MOURA - SPRING 2015

She, Alexandra Moura, breaks the codes, leads a true reflection on fashion design, and the idea of what is a concept. She is one of the leading figures of the portuguese fashion week and without doubt one of the bests in portuguese fashion industry with an unconventional work that looks to the future. Alexandra imposes a style, a way of thinking fashion and materialize it through deep reflections on the construction or deconstruction process, the materials used ( Cotton, neoprene, linen, silk, denim, fleece and microfibre, ...), the shape & silhouette, the origin of uses and customs. Playing with the concept of contrast and opposites, craftworks and technologies, past and future, she leads us on a common reflexion, what is also the rule of a visionary fashion. We love her work and  follow her for several years now. We love, we share ! you can also watch the runway show video for spring 2015 collection here, she presented during the last ModaLisboa_Lisboa fashion week "legacy" edition. Take a look also on fall winter 2014/15 collection here or fall winter 2013/14 collection here.

www.alexandramoura.com

alexandramourabrand.tumblr.com

Photography: Mos Visuals / Model: Kah Ramos / Hair stylist: Cristina Peixoto / Make-up artist: Antónia Rosa