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Alexa Chung and Longchamp - "Le Pliage Héritage" iconic bag for the spring/summer 2015 Advertising Campaign. This is the 3rd collaboration between alexa and the french house. Here some pics from the making of & photoshoot in the MAMO "Centre d'Art de la Cité Radieuse" in Marseille (south of France). The building is an architecture reference built during the 50's and made by the iconic architect Le Corbusier. See below the campaign's video. Alexa Chung also invites you to take a peek behind the scenes of the shoot for the new campaign here !
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