FJER / BETTER ( OFFICIAL VIDEO )

Forward-thinking Danish electro-soul artist FJER, the moniker of New York- based Maja Barløse, returns with new single ‘Better’. With a sound that calls to mind SIA and Banks laced with an upbeat, almost anthemic vibe, the singer/songwriter/producer’s raw emotional overtones mirror the introspective life reflections common to us all: both inclusive and yet isolated.
 
Produced by the Danish duo Nector, ‘Better’ is an infectious alt R&B-flecked electronica pop gem that slides effortlessly between bassy beats and spacey lulls, showcasing FJER shimmering vocals to perfection. FJER explains how ‘the song itself was in limbo for years until Nector boys breathed new life into it’. Having received support throughout the year from BBC Radio 1, 6 Music, The Fader, Stereogum, and Pigeons And Planes for work with the Danish Scandi-pop sensation KIll J, The duo’s production of ‘Better’ further displays their commitment to creating a captivating sound and gives FJER the platform she deserves. Speaking more about the origins of ‘Better’ FJER explains how her approach to the track was ‘like opening a time capsule to the past’, and explores the nuances of relationships changing over time. ‘I discovered that someone I was in an on/off relationship with hadn't changed one bit. There seemed to be this notion that we were just gonna pick things up were we left off - so it was written to remind them of how much ‘better’ we could've had it, had they chosen me.’
 
Accompanying the single is the trippy and glitch-flavored video which sees a shower soaked FJER reflecting on past experiences, knowing that the subject is now looking back and doubting his choices. FJER’s artistic vision is undeniable in this co-directed video with NYC’s Peter Anthony Red. Ditching her studies at the notable Royal Academy of Music to pursue her dreams in New York City in 2012, FJER has seen early successes ranging from the independent release of two EP’s, ‘A New Start’ (2013) and the conceptual ‘Beautiful Home’ (2014), with early plaudits coming from 2DopeBoyz, YRB Magazine and Okayplayer whilst having key showcases in NYC’s staple BB Kings, Tammany Hall and The Bitter End under her belt.
 
FJER’s last single ‘Her Turn’ was making the rounds after being selected for Spotify’s ‘Indietronica’ playlist, and now with ‘Better’ being included in their flagship ‘Weekly Buzz’ playlist and a championed by The Line Of Best Fit as their top track of the week, she further cements her position within the empowering female-fronted scene. The debut album from this rising Danish powerhouse will drop in 2017 on indie label QUINTIC.  + via the official page of the artist Here.  Check also all the other great tracks posted on ASJ here. Hope you enjoy, stay tuned !