PRADA Nonconformists fall/winter 2017 advertising campaign captured by Willy Vanderperre and starring the models Kaissan Ibrahima, Aiden Andrews, Kris Grikaite, Adam Osborne, Kerkko Sariola, Mia Brenner, Clement Chabernaud, Quintin Van Konkelenberg and Natalie Westling.
"These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes. Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs. Simplicity, here, is radical. Normal is Nonconformists." Prada