IKEA IS TRANSCENDING ! IKEA IS MORE FASHION THAN EVER ?

"We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture” to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it's IKEA". VIRGIL ABLOH ( OFF_WHITE) 

Get behind the scenes at IKEA product development department. Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA’s very own prototype shop in Älmhult. New collaborations are coming on 2019 ! You also remember the Balenciaga leather blue Bag inspired by Ikea's one and designed by Demna Gvasalia. Now, live from Sweden, an exclusive version of the IKEA blue bag, made with recycled chips packs and available in stores soon. People (bloggers, designers, fashionistas, influencers, instagrammers, ...) all are making clothing out of ikea Frakta blue bags. Discover below some pieces we founded on the web.  Thank you Ikea !