Bottega Veneta reinvents the art of collaboration with a new digital-first ad campaign for spring / summer 2018, you can discover below. Tomas Maier has collaborated for the first time with Fabien Baron on a new campaign series. The campaign is Digital first – meaning that its conceived of six short films and the still photographs for the print campaign are extracted from the moving images—a technical feat. The campaign was shot on location with set designer Stefan Beckman. Famed cinematographer Philip Le Sourd (he collaborated with Sofia Coppola for “the Beguiled”) and famed musician Johnny Jewel (The Chromatics) cut the track for all films.
Titled Reflections, the Spring / Summer 2018 campaign embraces moving images as its core. Envisioned as an anthology series, six distinct and deeply cinematic and films, directed by Fabien Baron, will be released episodically throughout the season via multiple platforms and partners. These narrative episodes will become a beacon for immersive and innovative mobile-first storytelling. The models, Vittoria Ceretti, Aube Jolicoeur, Sora Choi and Janis Ancens were cast for their ability to convey emotion, a crucial element rounding out this complex collaborative effort. In the spirit of Bottega Veneta’s iconic tagline “When your own initials are enough,” the collaborators are mysteriously only identified by their initials, both in the film credits and in the print campaign.
“What was important to us was to tell the Bottega Veneta story through the most narrative medium available today: film; to not dilute the message and to have all other points of communication naturally derive from the film,” “Ultimately, we wanted to develop a unique visual vocabulary that would reflect the breadth of such a luxury brand.” says Baron
DIGITAL AD CAMPAIGN
Director: Fabien Baron
Cinematographer: Philippe Le Sourd
Set Designer: Stefan Beckman
Composer: Johnny Jewel
Models: Vittoria Ceretti, Sora Choi, Aube Jolicoeur, Janis Ancens
Courtesy of Bottega Veneta