SOLID HOMME OPENS SFW WITH 30TH ANNIVERSARY SHOW ON ROOF OF ZAHA HADID'S DDP WITH SS19 COLLECTION

For Spring / Summer ’19 and the brand’s 30th anniversary, Solid Homme revisits anti-war concepts of previous seasons through a visual interpretation inspired by the global peace movement born during the Vietnam War. Reminiscent of daily life of the time and the turbulent political period thereafter, this season draws inspiration from the lives and culture of a population caught in conflict and the recycling enterprise of a post-war nation.

 
Military elements feature throughout the collection in vinyl, chemical fibre and iridescent materials, while large forward-facing pockets and canvas material accessories, reflect an era of re-appropriated garments of a war-torn population trying to rebuild their everyday lives after hostility. Wide check patterns are a staple throughout the collection’s tailoring and outerwear, while lightweight long unstructured macs and parkas reflect the high humidity and temperatures of the environment.

 
This ever-changing tropical climate is reflected once more through the colour palette, where light khaki is contrasted with bright neon accents. New season accessories in neutral canvas bucket hats and tanned leather satchels offer that rare bit of harmony in the troubled environment of the time. The collection is finished with light and cool materials set against oversized wool overcoats, showcasing the then quickly changing occupations of Vietnam’s population during the 60s and 70s. 

 
SOLID BEYOND/30 is the largest show ever seen in Seoul, from the brand that helped build and shape the Korean fashion industry. Solid Homme continues to be the number one Korean brand globally where every stylish Korean man between 25-35 owns a piece of Solid Homme. It is truly written into the culture and Beyond/30 is the first step into the next 30 years.

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Founded in 1988 by visionary designer Madame Woo, Solid Homme has carved out a unique position in the urban menswear landscape, raising the bar for independent menswear design over the past 30 years through its iconic fusion of classic compositions and historic concepts with sharp, modern silhouettes. Responding to a demand from international buyers and media, Solid Homme has followed a natural progression, expanding globally and partnering with leading retailers in China, Hong Kong, UK, France, Canada and the US, selling through 28 stores in Korea and more than 20 stores internationally.

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