STRATEAS CARLUCCI FLAGSHIP POP-UP INSTALLATION IN MELBOURNE

After 6 years in business, shows in Paris, Milan and New York, the duo behind STRATEAS CARLUCCI have launched their very first flagship retail installation space, at Melbourne’s St. Collins Lane. Proudly supported by the Australian Fashion Chamber, the space has allowed the designers to showcase their AW19 Mens and Womens ready-to-wear collection, as well as special items from their Woolmark collaboration. Staying true to the STRATEAS CARLUCCI brand and aesthetic, the fit out is sleek and minimal, featuring surgical-like stainless steel troughs and a laser cut racking system, as well as large raw steel plinth walls, highlighted by a neon-yellow glow from the PVC strip curtain feature wall. Although a temporary space, the designers wanted to ensure that the store reflected the brands DNA and high-level of finish; 

“Being our first retail installation, we wanted to really make the space an extension of our brand, so our customer is able to get the full STRATEAS CARLUCCI experience. Although it is a temporary store, we felt it necessary for the product and our customer experience, to showcase the collection the way we have always envisaged”. 

Throughout their tenancy, STRATEAS CARLUCCI will also have a number of activations within the space, from styling sessions, to new product launches and exclusivities.  

> strateascarlucci.com