(San Francisco, Calif., May, 2019 – ) San Francisco Design Week (SFDW) has partnered with Swiss artist Adrien Rovero and global product development company PCH to design and create “Shore,” an interactive installation that celebrates this year’s SFDW theme of “community” at the Design Hub at Pier 27 during Opening Night on June 20 and daytime June 21st. The striking installation co-exists within the lofty public space, offering a welcoming community meeting point, bringing visitors together at the heart of the facility.
Within a central area occupying approximately 2,000 sq feet, the installation features 120 “Dolos” modules (state fabricated material here) that are playful inflatable two-sided seats that can easily flip in different directions. The Dolos grouping, presented in a vivid blue palette, creates a common gathering space for conversation and community. The Dolos shape was inspired by giant concrete blocks designed in the 1960s by engineer Eric Mowbray Merrifield as seashore erosion protection.
“I wanted to create playful and unconventional seating that is not a stool, chair or bench. It is in between. The modules are two-sided inflatables that are light and easy to manipulate into different seating configurations. The installation reflects a human landscape while providing an unexpected experience.” – Adrien Rovero, Designer
Based on Rovero’s design intent, PCH engineered a solution by creating prototypes, selecting materials and finding a manufacturer that could deliver high quality structures at the needed quantity, all in two months.
“It’s been exciting to work with Adrien and SFDW on this project. It’s totally different than what we normally work on, but we used the same approach as our normal work to realize this ambitious installation. The timeline was the biggest challenge, but we’ve managed to balance staying true to the design and staying within budget while sticking to the delivery date, thanks mostly to a great design partner and a phenomenal sourcing team at PCH.” - Jon-William Murphy, PCH soft goods developer.
“We’re excited to collaborate with Adrien Rovero and PCH to create a vibrant, dynamic community space in-keeping with this year’s theme of community, one that is both artful and practical. Shore’s overall concept encourages a sense of openness, playfulness and collaboration, while also creating a focal point and public plaza.” - Dawn Zidonis, Executive Director of San Francisco Design Week
About Adrien Rovero
Born in 1981, Adrien Rovero holds a Master’s in Industrial Design from the ECAL/University of art and design Lausanne Switzerland. Active in the realms of furniture, lighting and exhibition design, he opened his studio in Renens in 2006. He conceives objects for such high-end brand stores as Hermes, Pfister, Droog Design, Campeggi, Nanoo, Tectona and the Cristallerie Saint-Louis. His pieces are on display in renowned galleries, including the Galerie Kreo (Paris), Libby Sellers (London), and the Galerie Ormond (Geneva).
His exhibition design clients include such institutions as the Centre Pompidou (Paris), the Grand-Hornu Images (Belgium), the Manufacture de Sevres (France), the mudac (Lausanne) and the Villa Noailles (France). Adrien Rovero’s work is rooted in his keen observation of the details and needs of his surroundings. This inspires highly inventive designs, as uncluttered as they are effective, and comprising a formal vocabulary built up out of assemblage, repurposing and shifting around shapes, materials, references and purposes. The Centre Georges Pompidou (Paris), the Grand-Hornu Images (Belgium) and the mudac (Lausanne) have acquired works by this young designer to add to their collections.
PCH is a global company that partners with design-focused brands to create and deliver product solutions at scale from initial concept to the consumer experience. PCH shares its 23 years of deep experience and expertise in bringing new premium products to market globally. Its partners benefit from transparent, sustainable, flexible, and customized product development, manufacturing and supply chain solutions that provide peace of mind.
“PCH” was named after the “Pacific Coast Highway” because founder Liam Casey loved the early time he spent in Southern California and the positive spirit that the iconic stretch of Highway 1 evoked.
About SF Design Week
The Future Started Here ( June 20-28, 2019). Launched in 2006, San Francisco Design Week (SFDW) is an essential week-long regional festival that showcases the unique intersection of ideas, design, business & entrepreneurism that makes the Bay Area the birthplace of the future.
Now a global phenomenon, San Francisco’s international success is born from a historically free-spirited entrepreneurialism, coupled with the imaginative vision of contemporary design and state-of-the-art technology. Pioneers of new ways of looking at the world, nimble Bay Area start-ups are now among the world’s most influential design-led companies, producing products, services and experiences that profoundly influence the daily lives of billions of people globally.
Through approximately 350 events, SFDW celebrates this spirit of newness by providing approximately 45,000 attendees unique access to exhibitions and conversations with the designers who are shaping the future — from architecture to fashion, product design to digital services, and everything in between.
San Francisco Design Week is a community event led by a team of advisors and a core committee which represents the diversity of design disciplines in the Bay Area. SFDW is organized by AIGA San Francisco, the professional association for design in partnership with IDSA, the Center for Architecture and AIA, SFFAMA, SEGD,SDN,IXDA, local consulates, design universities, neighborhood associations and museums.
SF Design Week program is advised by an acclaimed selection of design leaders:
Automattic Global Head, Computational Design + Inclusion
Artist, Filmmaker, Designer
Shawn McLean Bergel
Interior Design, Principal
Diane Dorrans Saeks
Interior Design, Author
Airbnb, VP of Design
August de los Reyes
Champion of the LGBT Community
Executive Administrator at San Francisco Council District of Merchant Associations
VP of Design, Lyft
Design Indaba, Interactive Africa
Director/Architect, M Moser Associates
David Hisaya Asari
SF Design Week 2019 Partner Organizations, include:
Book Club of California
California Academy of Sciences
Center for Architecture & Design
Contemporary Jewish Museum
Future Foods Institute
Istituto Italiano di Cultura of San Francisco
SDN San Francisco Chapter
Image Credit: Courtesy of Adrien Rovero