DELVAUX OPENS ITS FIRST BOUTIQUE IN ROME

Delvaux opens its first boutique in Rome. The Maison has inaugurated its first Flagship in the Italian capital. Designed by the Studio Vudafieri-Saverino Partners, the new boutique recalls the spirit of an ancient Roman house, reinterpreted with irony and in a modern key.

Delvaux, the oldest fine leather luxury goods house in the world, has inaugurated a new Flagship store in the heart of the Eternal City, located in a historic building in the exclusive Piazza San Lorenzo in Lucina. This opening follows the one of the Milanese boutique, confirming the increasingly prominent role the Italian market is playing for the brand.
 
The interior design is by Vudafieri-Saverino Partners, architecture studio based in Milan and Shanghai, which has been responsible for the world concept of Delvaux boutiques since 2012. A concept, created in collaboration with Delvaux’s Chairman and CEO Jean-Marc Loubier, that celebrates the Belgitude and creativity of the Maison every time in a different way, according to the characteristics of each city. This makes every Delvaux boutique unique.

The leit motif of this new flagship store is the Domus Romana, the typical house inhabited by the upper classes in the ancient Rome. The concept arises from the equivalence between the boutique plan and the layout of the traditional Roman homes, articulated between: Atrium (entrace), Tablinum (living room), Peristilum (the private, inner courtyard) and Triclinum (formal dining room). 
Delvaux collections and accessories are thus to be found in rooms that recalls a modern Domus Romana. A succession of areas from public to more and more intimate: the result is a shopping experience that offers a progressive sense of exclusivity.  

Entering the boutique, the customer is welcomed to the first rooms of the "domus": the Atrium and the Tablinum, where an original Venini chandelier of the ‘70s stands out. The chandelier illuminates a wooden sculpted and painted Italian gaming table from the 17th century. A decorative element worthy of a museum collection. The entrance’s floor, in Travertino Navona marble, presents a lozenge pattern with brass inserts, giving a further touch of preciousness to the rooms.
 
Leading up to the back end of the rooms is the Peristilum, the most private part of the Domus. The signature feature of this room is the building’s original white cross vaults. The columns are decorated with a special wallpaper, designed by Vudafieri-Saverino Partners, in which the ruins of the Neoclassic artist Piranesi are reinterpreted as colourful Pop-Art works, with a touch of irony.

In the Rome Flagship Store, the iconic Delvaux wardrobe was revisited under the inspiration of the Baroque architecture of Borromini. A choice that, together with the use of a gold background, is a homage to the Eternal City. 
The shopping experience continues in the Triclinum, the dining room of Roman times that has been reinterpreted as a VIP Room. Guests are welcomed by vintage sofas and armchairs upholstered in grey velvet and a 1950s’ FontanaArte coffee table. On the wall, bag templates dating back to the '50s create an abstract composition.

The result is a store with a distinctive, warm and friendly personality, full of references and citations that lead guests to discover the Delvaux's collections and belgitude.  

www.vudafierisaverino.it

www.delvaux.com

photo courtesy Delvaux / Images by Santi Caleca