ENAMI Spring Summer 2020 collection.
Within a brutal and smoky atmosphere, this new ENAMI SS20 collection consolidate Imane Medjahed's passion for the universe of the motorcycle. Inspired by what surrounded her personal life and especially the places where her family lives, which look mostly like motorcycle's repair garages than living spaces, the designer wanted to elude the motorcycle's equipments by using technical and robust materials but also using soft and noble ones. The shape she gives to her pieces remind the drivers' protection which are here worked in a more geometric way, which is a dominant element in the DNA of the brand. This season the brand has introduced more colors and added accessories and jewels thanks to the collaboration with Thismx Jewelry who used automative steel and electronic pieces.
ENAMI is a parisian based-brand founded by Imane Medjahed in 2017 in parallel of her postgraduate studies of Strategic Management. Anagram of her ﬁrst name Imane - ENAMI is a freely and spontaneous neo-minimalist label. In a perpetual experimentation through the body, the geometry and the volumes, the brand draws its inspiration on the brutalism and the deconstructivism in architecture. The predominant even unique usage of the black color seems like a creative challenge and an opportunity to be more concentrate on the texture and the proportions to give to the pieces. Finally , ENAMI's monochrom palette conveys the need that feels the Creative Director to be only focused on the essential : construct, deconstruct and rebuild through the body.