FRENCH DEAL SPRING SUMMER 2020 COLLECTION
The origin of the Baoule people is based on Queen Abla Pokou’s devotion to her people in the mid-18th century. Abla Pokou, around 1750, decided to leave Ghana with her people in order to offer them protection and happiness. She then headed west, and began long days of walking to reach a peaceful land. Originally from Côte d’Ivoire, Baoulé loincloth is a traditional fabric inherited from the Ashanti kingdom. Authentic African textile culture, the weaving of the Baoulé loincloth is meticulously carried out by weavers, with warp threads dyed with indigo. For Volume 4, French Deal decides to reinvent the traditional loincloth by integrating it into an urban and modern cloakroom. It comes to life on timeless pieces that blend with both African and French cultures. Raw, intense, the colours of the traditional loincloths dress the sleeves and torsos of the pieces in Volume 4, alongside guipures from Italy and French leather. These ancestral crafts tell the story of the Baoule people and the dedication of their queen, Abla Pokou. The brand, which never does things by halves, takes advantage of this collection to pay tribute to women, who watch, protect and guide French Deal men with kindness and intelligence.
In a message of tolerance, openness and love, French Deal invites us to travel and discover a generous and experienced culture.
ABOUT THE DESIGNER
Steeven Kodjia, who founded French Deal, comes from the Paris suburbs. It has been nourished since childhood by influences that surround it and pass through it. He draws from hip-hop, his passion, strength and rigour necessary for his journey off the beaten track. . As a professional dancer, he flew to the United States at the age of 22, creating a bridge between Paris and New York. He will look for fashion wherever it is: in the street. Steeven Kodjia decided to make his dream come true by launching a brand with multiple influences. French Deal was born from the meeting of hip-hop, love and luxury. The brand creates the link between urban spirit, black culture and noble materials. She now enjoys embodying African elegance at the heart of the classic men’s wardrobe tradition in the launching of Volume 4.