Discover all the looks from the runway show just below.
About the fashion brand.
LOVERBOY’s jersey & shirting ranges are now fabricated wholly from GOT standard organic cotton, and the linings used throughout the collection are fabricated from sustainably sourced FSC approved viscose. Denim treatments are rendered without the use of water or chemicals through a specialised inkjet printing technique, and metal trimmings, used throughout the collection, have been sourced second hand and up-cycled
The majority of LOVERBOY’s fabric sourcing is done within the same continent as the garments are manufactured. They are increasingly looking for ways to localise further, and this has become an active part of the sourcing process this season.
LOVERBOY tartan continues to be made in Scotland by Lochcarron of Scotland, who have been in operation since 1892 and continue to champion traditional tartan fabric manufacturing
Many of the fabrics used in the collection are bespoke and made-to order while toiling and development work has been done using old season and up-cycled fabrics, both with the aim of reducing waste product from production. Alongside this, they carefully controlled direct-to-consumer online pop up approach (launching soon), focuses on small scale production runs, increasing the integral value of product through limited availability while aiming to reduce wastage through products going to sale
In addition to asking the suppliers and factories to clarify their internal working practices via a mandatory audit, which sets minimum standards for the treatment of labour, supply chain and overall approach to sustainable practice, the LOVERBOY production team have undertaken visits to the factories abroad this year, to ensure that they operate in accordance with the answers they have given. Moving forward, visits will be will be made to all new factories within the first 6 months of beginning to work with them.