FLORA MIRANDA SPRING/SUMMER 2020 COLLECTION, PFW

Flora Miranda spring/summer 2020 collection "Cyber Crack" 

presented in Paris, during the couture fashion week.

The hashtag, facebook or pinterest dress to discover ... 

About the collection:

What are the cracks in our system? And what happens when the cracks become the system?

"The purposeful use of misinformation is not only a weapon that has been used in wars for centuries, it cracked our system persistently in the last decade. The heavily loaded phrase “Fake News” is one of the main causes of distrust in our news system, because “Fake News” have the power to recognise the structure of networks - they turn them around, influence them and use the power of in favour of often criminal or dishonest causes. With the rise of the internet, the weapon of misinformation has experienced a renaissance, because online activity is often protected by anonymity.

Who knows who provides our news? Who knows what’s real and what’s fake? The society we live in is built on trust, honesty and morality - the use of “Fake News” and the misuse of the freedom of the internet crack this system, creating instability and insecurity within our lives. When political campaigns are built on certain information cracks in online networks, when presidents use social online platforms for their political agenda, when your online data can be leaked just like that - that is the moment you know the internet is transforming into a political tool for those in power. It’s not that, for instance, terrorist groups invented a new strategy with their way of communication, they use the well known weapon “Fake News” with similar principals as the National Socialists in the 20th century, on a much larger scale through the internet and a possible reach of millions of people.

Addressing those current issues, the Antwerp based, Austrian fashion designer Flora Miranda calls upon those who feel like their system is being cracked: Take charge! Take power! Be creative, educate yourself, learn coding and understand the system so nobody can crack it up. Nothing in this world is good or bad, it’s always what we perceive it to be.

In her upcoming work, Flora Miranda will present the cracks in our, in your system, playing with the borders of our perception by challenging meanings of visuals. This work will be in collaboration with the Italian artist Esther Stocker, who is known for her work with cracking paper and cracking grids that transform our perception.

The music provided will be by the German electronic musician Alec Empire, who not only has a long history of fighting against cyber surveillance and the misuse of the internet for political purposes, but also will give the show the perfect mood: Cyber Crack.Take action, expose the cracks." 

About the designer:

Flora Miranda is an Austrian fashion designer, based in Antwerp. How has our identity changed with the internet and computers? What if we could send ourselves like an e-mail? She explores such questions not only through strong story telling and material explorations. But also, Flora develops own software and experiments with technologies like 3D scanning, 3D printing, laser cutting, machine learning and generative design to rethink the role of a fashion designer today.

To Flora, fashion does not only describe garments, it involves a whole aesthetic world that we are surrounding ourselves with. Therefore she presents her garments as a performative experience, where music, space and movement become a conceptual part of the clothes.
Flora spent her formative years growing up in the circle of a family of artists and musicians where she developed her skills as a painter. After finishing her master degree in fashion design in 2014 at the Royal Academy of Fine Arts in Antwerp, she worked as a freelancer for Iris Van Herpen.

Flora‘s work is strongly picked up by the international art world, leading to several exhibition participations and museum purchases. For her creations she has received several international awards, most recently the ‘Good Design Award by the Chicago Athenaeum of Architecture and Design’.