In its new film, Longchamp blurs the lines between fantasy and reality to portray Paris as the city of endless possibilities. It stars two Longchamp bags, which are accidentally exchanged in the whirlwind of Paris by night. It also features trendy young women, an adorable white kitten, an espresso, a smart-looking man on a motorcycle and the Eiffel Tower.
Inspired by the iconic Parisian song, rendition exclusively for Longchamp by Clara Luciani, and styled with fashion from our SS21 new collection, this new campaign is a foray into the real Paris of Parisian women with all the emotion and “joie de vivre” of the city. In fact, the very goal of this bold and carefree cinematic adventure was to illustrate the Paris of real authentic Parisian women.