With an avant-garde approach in retail trade and manufacturing, Jan Nehera developed a retail chain that spread throughout the world. He was the first to vertically integrate the sale of ready-made clothing from the manufacturing process to retail.
In 2020, NEHERA opens its first boutique store that embodies the brand’s philosophy. True to its cosmopolitan heritage, the store will open in the city of Vienna. Located on Bauernmarkt 8, 1010 Wien, the NEHERA store is designed to create an intimate and elegant fashion experience. The concept continues the brand’s vision of minimalist elegance and rigorous sustainability by implementing natural materials like wood, Czech glass, or natural plasters. The boutique will showcase creations and products from local and international designers.