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This year, forget about resolving to be better. Now is the time to resolve to be bolder. And be proud of what you have to show for it. Here is the new and provocative Equinox gym chain spring 2015 ad campaign "equinox made me do it". Captured by Rankin with the collaboration of Jessica Bobince (fashion editor stylist) and the models Toby Leonard, Max Rogers, Pietro Boselli & others. The idea of the campaign is "Lowered inhibitions and playful naughtiness are the side effects of living a more provoked life." Enjoy. www.equinox.com
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