"Piuarch designs the new Givenchy flagship store in Seoul. Recently opened in the heart of the Gangnam-Gu shopping district, the building features a optical facade that becomes urban landmark. The Milanese studio Piuarch realizes the new Givenchy flagship store in Seoul (South Korea), in close collaboration with the art director of the Maison, Riccardo Tisci.
The store is housed in a building located in the thriving shopping district of Gangnam-Gu. The boutique has an area of about 400 square meters on three levels and offers an exhibition of women's fashion, accessories, and men's fashion: a unique vision of luxury ready-to-wear, both urban and couture. The building features a peculiar graphic facade, with a hyper-minimalist interior that reflects the themes and the allure of the brand. "
Place: Seoul - South Korea
Customer: Givenchy Group
Built-up area: 404 sq.m.
Photo credits: Shin Kyungsub