Masha Reva X Syndicate « Odessa series »
« Odessa Series is the second collaboration between young designer Masha Reva and Syndicate of Kiev. The concept of Odessa Series is about a new take on Ukrainian kitsch and an ironical view on how Ukrainians desire to look luxurious. By presenting paradoxical elements within the imagery such as an enormously expensive jewelry-piece from Christie’s auction, placed next to a cheap vintage brooch found on an Odessa flea market, perfectly define the elements which now seem to make up a contemporary Ukrainians fashion DNA. The name of this second series was derived from Masha’s home city of Odessa, beautifully situated on the Black sea coast in Ukraine. It represents the fantastic fusion of traditional Ukrainian with many other global cultures and nationalities. The look-book was shot under creative direction of London based photographer Madame Peripetie and stylist Stella Gosteva. »
Odessa series campaign : Make up, Claudine Blythman / Hair, Show Fujimoto / Styling, Stella Gosteva / Model, Max@Profile / Creative director – photography, Madame Peripetie / Concept – Accessories, Masha reva / Find also the first collaboration of Masha Reva with sndct called "Botanical layers" in 2012 that you can see here.