SENHOR PRUDÊNCIO ( BY JOAO PEDRO FILIPE ) PRESENTS - BE//LIVE SPRING SUMMER 2014 COLLECTION / FOOTWEAR, BAGS & BELTS /

Senhor Prudêncio Spring/Summer Collection 2014 explores the immaterial aspects of human life. The feeling of hope that we can not control and overcome materials barriers were the starting point for BE / / LIVE SS'14 . After Turbine and Guri, João Pedro Filipe presents the third collection that once again pretends reflect the brand values. Aimed at urban men who care about the image and seeks not only an object of fashion but something that lasts in time, senhor Prudêncio bets again in the detail and quality. 

 The materials were chosen to highlight the core concept of the collection through different sets of textures, the contrast of the leather and vinyl and the cuts in the pieces that reinforce the idea of transparency . The color palette is inspired by natural elements such as earth, sea and air. Beiges, grays and blues are used in casual, formal and sporty styles as well as black and brown.

This season, senhor Prudêncio presents footwear, bags and belts and the collection is now available at Wrong Weather (Porto), STIJL (Brussels), Le Marché Aux Puces (Madrid) or on the website www.farfetch.com.

About senhor PRUDÊNCIO 

Launched in September 2012, with the support of Guimarães European Capital of Culture 2012, senhor Prudêncio was officially presented at London Fashion Week and won the British Fashion Council Young Creative Entrepeneur Award. Graduated in the Fashion Design International Program at Institute Français de la Mode (IFM) in Paris, in 2010, João owns João Pedro Filipe Studio that develop senhor Prudêncio and works in collaboration with several brands like Exceed, Preen and Thakoon, providing design services. Inspired by João Pedro Filipe’s grandfather, the brand aims to be the personification of '50s Portuguese shoemaker in the era of communication and branding. Associated with the know-how of other times and in a country where footwear is a tradition, senhor Prudêncio is assumed as a 100% Portuguese brand that bets in quality, design and innovation.

See more about senhor Prudêncio world via senhorprudencio.tumblr.com

Now find here below the old campaign/collection that we love a lot ! with shoes absolutely fantastic from the GURI capsule collection Winter 2013 – that named the collection - is the character/ teller of this story in which he only contributes with information and not as a part of it and tells about common memories of kitsch environment during the 80's in Portugal, the idolatry of the labels, the non-sense in coordinating pieces and the over-design. The shapes and the graphic aspect arise of the analysis of iconic motorcycles built in Portugal during the 70`s and 80`s that served as transportation for those who were watched by Guri, grouped outside of local recreational associations, in a pseudo-urban atmosphere and of the failed codes of the parvenu. The selection of materials attends to bring texture and an aesthetic to the products that revisit the raw characteristic of hi-tech pieces of that age.

we love, we share, hope you enjoy and stay tuned for more very soon ! Thanks to senhor Prudêncio press office.