"Portuguese menswear, footwear and accessories label senhor PRUDÊNCIO, announces their collaboration with Rita Roque, a Portuguese artist and illustrator. Bringing together the artistic flair of Roque and the high quality craftsmanship of senhor Prudencio, it wasn't too difficult to create imagery that will enhance the AW14 collection by senhor Prudencio, titled 21.14 Vinteeumcarorze.
Following the European avant-garde of the early twentieth century, and the Futurist movement of the Geração de Orpheu, senhor Prudencio pushes forward - strengthening design codes and ideas around the construction of footwear and accessories. The graphic aspects highlight the preference for vital speed and dynamism, as well as the pursuit of the unpredictable and unusual. Roque takes all the above elements and presents us with a beautiful series of images using the traditional collage technique on the existing photographs from senhor Prudencio's AW14 lookbook." SenhorPrudencio.com
“ Doppelgänger is the name of the series that traverses the doubles , in an extension of bodies, prolonged anthropomorphic figures in the reflexes that wander around in a fixed space in suspension. Duplicated , gagged , fire resistant and at the speed of existence , these collages made in direct cropping by Rita Roque, arise by the agglutination of images from senhor Prudencio AW14 Collection, in a search for a body metamorphosis giving primacy to the shoe, symbol maestro of the image. “ - Rita Roque
Photography / Aloisio Brito
Photography Assistant / Joao Manuel Gonçalves
Product Photography / Daniel Nunes
Model / Tiago Pinto @Best models
Styling / Nelson Vieira
Hair/ Bruno Bessa Cruz
Make Up / Tinoca Make up
Find also the last collections we published : autumn winter 2013 & spring summer 2014 here. We love, we share !