Sportmax - spring/summer 2014 Ad Campaign / with the model Sigrid Agren photoshot by David Sims.
« Designed for women with self-confidence who face life with determination and joie de vivre, constantly looking for only the best to be beautiful and seductive: this is Sportmax today.
All the proposals of Sportmax are, in fact, made with care, precision and precious materials and aimed at women who are rather fashion conscious than trend victims. Each garment is studied meticulously down to the last detail (from the choice of fabric, to the cut, the assembly and luxury finishing details) in the name of a new type of tailoring for women, poetic and up-to-the-minute, to enhance and bring out the best in the woman who wears it, with great care to innovative elements, wearability and fit, true and proper strengths of the many consolidated benchmark items in today’s wardrobe.
Dresses are the crowning glory of every collection (all skilfully tailored, capable of enhancing the beauty and femininity of a body of any shape and size), coats and jackets (with new shapes and materials each season), trousers (a best seller throughout the world), and finally knitwear in an infinite array of designs and materials and complementary items and fashion accessories. In a wealth of proposals, where design, a mixture of materials and versatile inspirations are combined even in the same garment. Elegance with unassuming, unpredictable simplicity which stands out due to the meticulous attention to detail. Just like the refined, essential symbol which marks each SPORTMAX garment: a tiny, bright Swarovski crystal, hand-sewn onto each garment always in a different place. A precious detail, an unobtrusive gem, a touch of light and a concession to the vanity in every woman. » Sportmax.com